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Online Learning
Distance Learning
Bachelor
of Business Administration marketing & Management
(BBA.MM.Eng.)
180 ECTS credits. Language: English.
Start your studies. Get your Scholarship. Shape your future.
Apply by September 28th with the code Scholar25 to get a 1.444€ discount, free iPad + a 1.444€ refund.
Achieve Career Advancement with Bachelor's of Administration online, dual, or myCIEstudy program in Marketing & Management now
Elevate your career with a Bachelor’s of Business Administration degree in Marketing & Management -crafted for professionals who aspire to take on influential leadership roles across industries and public administration. This program goes far beyond the traditional marketing mix. It equips you with advanced business acumen, strategic management expertise, and leadership psychology, preparing you to thrive as a decision-maker in today’s competitive marketplace.
How your studies get you ahead:
- You'll gain fundamental psychological knowledge to understand business actors, lead companies to success, and work on exciting topics like the interplay between AI and psychology.
- You'll have the opportunity to spezialise in areas such as “Leadership und Career planing,” “Marketing and Communication and -analysis” “Organisational Development und Digital Change,” as well as “Psychology in Sales.” This module builds your expertise in marketing leadership, focusing on the customer, the marketing mix, and brand strategy. You’ll gain hands-on knowledge in market research, understand key leadership requirements, and develop the core competencies essential for management and CEO functions.
- After graduating, you'll be ready for a variety of roles—always at the intersection of business management and marketing.
For experts in management, strategic management and managerial psychology, it is becoming increasingly important in our networked world to combine technical expertise with skills in leadership and communication. You are an Bachelor of Business Administration and want to elavate your management skills to a top international level? Our English-language Bachelor´s of Business Administration specialised in Marketing and Management combines technical know-how with innovative topics from management theory and practice. From Strategic Management to Performance Measurement to Product Development, this hands-on study program will give you the knowledge, confidence and authority to assert yourself as a leader at the intersection of Psychology and Management. So what are you waiting for?
Study flexible
anytime and anywhere with 24/7 online exams, full- or part-time.
Learn innovatively
on your digital campus with your own AI study assistant and multimedia tools.
USA & EU - recognised
Benefit from an accredited degree with excellent career prospects.
Study Format That Flexes to Your Lifestyle
Summary
Your study programme summed up
Study programme & degree
BBA.MM.Eng., 180 ECTS credits
Language: en
Full-time or part-time, 100% flexible
Application & starting date
Start from today, Online application, no application deadline
Study duration & extension
18, 24 and 36 months, depending on model Extension possible free of charge
Locations
Study programme independent of time & place, no mandatory attendance, innovative study tools available on online-campus, AI study assistant CIEAssistAI, exams online or at nearest examination centre
Study fees
Starting at 473€/month, depending on model Current discount campaign
Recognition & Approval
Study program is US & EU - approved, accredited & internationally renowned, 180 ECTS - EN: ACTD, AAHEA & EAEA
Start today:
Apply now and start your studies within a few hours – or choose any starting date that suits you.
CIEAssistAi, your personal study assistant
With our AI study assistant, CIEassistAI, you can reach your goals more effectively and successfully. Get 24/7 answers to your questions and check your level of knowledge. Syntea tracks your progress and shows you exactly which content you should revise. (CIEassistAI is currently being rolled out for all courses with a script.)
We are here for you
Do you need help with your decision? Your personal study advisor is happy to help you!
Career
Your professional future as Bachelor of Business Administration in Managerial Psychology
Why This Programme Is Ideal for You?
Perfect for those ready to act—flexible, career-oriented professionals seeking rapid return on investment.
Align your studies with your professional schedule and goals.
Stand out with evidence-based business psychology expertise in leadership, change management, and marketing psychology.
Business meeting in progress. Multinational
Marketing & Brand Manager - is responsible for developing, implementing, and overseeing marketing strategies that strengthen brand identity, drive customer engagement, and increase market share. With a BBA in Marketing & Management, graduates are equipped with essential skills in digital marketing, strategic brand management, consumer behavior, and leadership. This role combines creativity with analytical thinking to manage brand positioning, optimize campaigns, and ensure long-term business growth across competitive markets.
A Digital Marketing and E-Commerce Manager - develops and executes data-driven online strategies to boost brand visibility, optimize sales funnels, and maximize revenue growth. With a BBA in Marketing & Management, graduates gain expertise in digital advertising, SEO, social media marketing, e-commerce platforms, and consumer analytics. This role bridges marketing innovation with business management, driving online performance and delivering measurable results in highly competitive digital markets.
A Product Manager and Business Development Manager drives innovation, market expansion, and revenue growth by aligning product strategy with customer needs and business goals. With a BBA in Marketing & Management, graduates acquire expertise in product lifecycle management, market research, strategic partnerships, and leadership. This role combines analytical thinking with entrepreneurial skills to launch successful products, identify new business opportunities, and strengthen competitive advantage.
Even before you apply for an online study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our online recognition form.
Send an email to info@cosmopolitan-institute.com to find out which previous achievements you can get recognised. Make sure you send your application before the end of your 1-month trial. You can get your previous achievements recognised during your studies. However, we can no longer grant you a cost reduction after the end of the trial month.
Admission Requirements
Admission requirements
We make it possible: At Cosmopolitan Institute of Education you can start your desired study programme - without NC, state-recognised, with or without a general A-level!
Depending on your personal circumstances, you might be required to provide proof of your English language proficiency. Your skills would need to match the B2 level of the Common European Framework (CEF). We accept the following English language skills certificates*:
Note: Proof must be provided before starting the study programme and must not be older than five years. Is English your native language, or have you graduated from an English-speaking school or institution of higher education? Then you do not need to prove your English language proficiency. Get in touch with our study advisors for more details.
*IU International University of Applied Sciences may accept other language certificates for English B2 (CEFR) at their discretion.
Start today:
Apply now and start your studies within a few hours – or choose any starting date that suits you.
Request free study brochure
What you get for free
Our students say
4.9/5
Highly recommend the University
Friendly support from the lecturer ans student service for any topic. Sufficient learning and video materials for the courses. I can study whenever I want and organize my time perfectly. A well-stocked FAQ section answers all my questions. I'm very satisfied.
Steven
Legal specialist in tort liability (LL.M.)
5.0/5
completely satisfied studies
In my experience, the lecturers are very competent. The online lectures work perfectly from home. You can also start studying at CIE at any time, not just during the summer or winter semester. There are also student communities with whom you can connect to learn. In general, CIE is very well structured and extremely personal.
Sandra
Real Estate Management (MBA)
Posted on 22.08.2025
5.0/5
completely satisfied, high recommendation
I can truly recommend studying the master of sports administration to anyone who can't get enough of sports, both in their free time and during their studies. You meet some really lovely people and have really interesting lectures. Especially helpful is the legal part about contracts, sponsorships and all the managerial parts.
Mike
Master of Sport Administration (MSA)
Posted on 01.09.2025
